We translate complex innovation into narratives that move people, policy, and progress.
Bruce Power, a leader in Canada’s clean energy environment, introduced state-of-the-art automation technologies through its Major Component Replacement program. We worked with their senior staff to design and deliver a comprehensive communications strategy that introduced each new tool to their stakeholders and personnel.
Learn more about the MCR project
An industry association founded in 1984, Conexus (formerly the CANDU Owners’ Group) wanted to reposition itself as a progressive hub embracing new technologies. Our multi-phased rebranding project introduced a new name, created a modern logo and colour palette, provided a messaging framework, and produced visual and digital creative assets.
ONA is a consortium of stakeholders promoting the benefits of nuclear to Ontario and Canada. With the nation’s proposal for the long-term, safe storage of used nuclear fuel, ONA needed to unite its members’ voices to counter rampant misconceptions. Big Red Oak strategized and executed an extensive communications platform, including a landing page, statistical graphics, multiple videos, and a toolkit with shareable assets.
Westinghouse Canada invested in a long-term partnership with us to position them as a frontrunner in Canada’s nuclear expansion. Together, we launched a multi-channel, phased program, including digital and Out-of-Home ads, LinkedIn sponsored content, sponsorships and presentations, thought leadership op-eds, and podcast partnerships. The campaign reached millions of Canadians and earned thousands of impressions and web visitors.
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