Who We Are

Our Story

Big Red Oak didn’t start out as an agency. It started with video, telling real stories in a way that made people feel something. That seed was planted way back in 2002, and over time, it grew. And so did we.

As we spent more time inside the clean energy space, we saw where we could help. We saw the complexity of the work, the brilliance and passion of the people doing it, but we also saw the communication gap holding it all back and the potential that we could help unlock.

So we focused in. On strategy, on content, on making things relatable and human. On being the team that really gets this industry and knows how to speak its language.

Today, Big Red Oak is built to serve the clean energy and nuclear sectors in Canada. We’re not just here to make nice videos, websites, or polished presentation decks (even though we do all of that). We’re here to help our clients move the needle, to build understanding, drive action, and inspire advocacy.

At our core, we’re just people talking to people. We ask a lot of questions. We stay curious. We care about doing great work that feels honest and real. We believe in what this industry stands for and we’re all in on helping it grow.
Our Purpose
Our core purpose is to do work that matters, with people who care, helping those who can’t do it alone. Within our niche sector, we help clean energy businesses solve their marketing and communications challenges through creative and strategic content marketing solutions.

Our Values

Big Red Oak relies on three distinct core values that guide our team members to success in our collaborative and people-centred culture.
You Are in Charge of You
You Are in Charge of You
We encourage a self-starting approach to embrace continuous learning, employ task-focused discipline, and develop a results-oriented attitude.
Building a Healthy Ecosystem
Building a Healthy Ecosystem
Our workplace centres on constructive and honest relationships that create an environment where everyone feels engaged, excited, valued, and supported.
See the Forest Through the Big Red Oaks
See the Forest Through the Big Red Oaks
With an eye to the big picture, each team member recognizes the role that their individual creativity and strategic insights play in delivering positive results for our clients.
What’s in a Name?
People often ask us why we’re called’ ‘Big Red Oak.’ (And it’s a fair question!) The metaphor fits our own story, signifying the heart of our promise to provide grounded, resilient, creative solutions.

Our Team

Sarah Benteau

Director of Marketing & Sales

If I were an emoji, I’d be
🎪💃

My guilty pleasure
Hallmark Christmas movies and all things Halloween

My pet peeve
People who don’t do what they say they will do

My completely useless talent
I can turn every life situation into a fully structured process with associated checklist – even when no one asked for it.

My superpower
I am great at taking chaos or confusion and turning it into a direction (complete with 10-step process and checklist for accomplishment).

Lee de Lang

Founder

If I were an emoji, I’d be
🍆 👹……ALISTAIR!!!! 🥾🍒
Really, it would of course be 🏕️

My guilty pleasure
Smoking a big fat Churchill cigar

My pet peeve
People who lack self awareness or lie to themselves

My completely useless talent
I can talk to myself for hours, narrating aloud my daily and mundane activities, much to the dismay, and in fact irritation, of my family.

My superpower
I am a forest ninja.

Tyrell Lisson

Managing Director

If I were an emoji, I’d be
🎸

My guilty pleasure
Eating too much ice cream

My pet peeve
Slow walkers/drivers

My completely useless talent
Naming every Formula One World Champion

My superpower
Being able to go into a room and strike up a conversation with anyone

Lisa Pain

Director of Operations

If I were an emoji, I’d be
🥳

My guilty pleasure
Watching trashy TV shows like Love Is Blind

My pet peeve
People who lie to save their own skin

My completely useless talent
I can juggle 3 balls.

My superpower
My ability to make good friends quickly

Alistair Simpson

Director of Production

If I were an emoji, I’d be
🧩

My guilty pleasure
Watching the same movie over and over

My pet peeve
People who are fake and shallow

My completely useless talent
Being able to do keepy ups with a golf club + golf ball

My superpower
I can learn anything and quickly: I just have to overcome the fear and anxiety of trying something new for the first time.

Sumbal Ejaz

Senior Creative Lead

If I were an emoji, I’d be
😒

My guilty pleasure
Watching cringey, mind-numbing reality TV shows like Selling Sunset

My pet peeve
Narcissists and self-absorbed people. Also people in a car turning the music so high up you can’t hear each other speak.

My completely useless talent
Singing but not being able to sing in public. And no, don’t even think about asking me to sing in our next team meeting, guys!

My superpower
Identifying problems and giving helpful solutions/advice. Also eating, is that a superpower?

Marilyn de Lang

Writer And Editor

If I were an emoji, I’d be
😜

My guilty pleasure
Eating popcorn instead of dinner

My pet peeve
People who put an apostrophe in the possessive form of its

My completely useless talent
Whistling with 4 fingers (never mastered the 2-finger version)

My superpower
Looking beyond the facts to find the hook for the story

Sana Rizvi

Creative Lead

If I were an emoji, I’d be
😴

My guilty pleasure
Doomscrolling Instagram until I fall asleep

My pet peeve
Slow walkers = my villain origin story

My completely useless talent
Remembering the most useless, pointless, irrelevant memory at the most random times and narrating it like I’m in a class presentation

My superpower
I stay level-headed even when my brain is doing backflips.

Josh Kerr

Creative Lead

If I were an emoji, I’d be
😬

My guilty pleasure
SciFi and fantasy novels

My pet peeve
“Wreckless” drivers

My completely useless talent
I’m very good at making puns.

My superpower
I have an almost photographic memory for facts, except for birthdays and phone numbers.

Eizza Umer

Project Lead

If I were an emoji, I’d be
😏

My guilty pleasure
Watching comfort shows I’ve seen 17 times instead of starting something new

My pet peeve
Fake and superficial people: If you’re going to be phony, just disappear from my vicinity

My completely useless talent
I can overthink in 4D and I can roast myself better than anyone ever could.

My superpower
Effortless detachment: I can close emotional tabs faster than Chrome on low battery.

Tom Church

Senior Creative Lead

If I were an emoji, I’d be
🙃

My guilty pleasure
Late night snacks that require too many dishes

My pet peeve
Arrogance

My completely useless talent
Putting on epic car concerts – singing, drumming, guitar solos … everything but lasers and pyrotechnics

My superpower
An abundance of curiousity for an abundance of topics

Azwa Aslam

Finance & Admin Associate

If I were an emoji, I’d be
😜

My guilty pleasure
Ordering takeout while planning a perfectly healthy week ahead

My pet peeve
People who like to delay things for no reason

My completely useless talent
Overthinking situations that didn’t even happen … and probably never will

My superpower
Master-level planning: If it needs organizing, scheduling, or structuring — I’ve already done it.

Ayesha Mushtaq

Creative Lead

If I were an emoji, I’d be
🤪

My guilty pleasure
Sometimes watching really bad reality shows

My pet peeve
People who are rude to the service workers … hate the entitlement

My completely useless talent
Planning deliberate menus for my imaginative dinner parties

My superpower
I am a really good scratcher. I can do surface research on any topic in 10 minutes, love learning random things!

Christie Aienoben

Sales Development Representative

If I were an emoji, I’d be
🤦🏼‍♀️

My guilty pleasure
Dark romance books … I get lost, the darker the tension, the better

My pet peeve
WTH is “Smile” … LOL was invented for a reason

My completely useless talent
Creating scenarios in my head like it’s a Netflix show

My superpower
Giving the best advice: Come to me with panic, and we can turn it into productivity.

Hibba Imran

Marketing Specialist

If I were an emoji, I’d be
🦁

My guilty pleasure
Devouring food + watching weird (all sorts of) Cat Content

My pet peeve
Fake people, I cannot be around them

My completely useless talent
I can Moonwalk… That’s how I moonwalk out of tough situations literally.

My superpower
Looking at a product/service and coming up with the entire creative direction and marketing strategy quickly.